Live Check
Live Check sales are the only way to target customers who actually qualify based on your standards. Think about how many different mailers you’ve done in the past that generated un-qualified, time-wasting tire-kickers. Now imagine targeting customers with the exact credit qualifications that you need. Imagine a bank that actually backs up a guaranteed loan for every customer that is generated from their mailer.* You no longer have to imagine because Virtual Lending Source is that bank and is that direct mail provider.
What makes VLS so different and so effective?
PERMISSIBLE PURPOSE
First off, Virtual Lending Source (VLS) is a licensed lender in all 50 states. By adhering to the Fair Credit Reporting Act (FCRA) and the Fair and Accurate Credit Transaction Act (FACTA) compliance laws, we are one of the only companies who legally obtained true “Permissible Purpose” to access a consumer’s credit information directly from all three major bureaus. Under the FCRA there are only two circumstances under which a consumer’s credit profile may be accessed without his permission. They are: 1, the making of a firm offer of insurance; and 2, the making of a firm offer of credit.
For VLS, our Permissible Purpose comes from #2, the making of a firm offer of credit.
We send Live Checks to customers who meet and exceed all of our financing guidelines. Furthermore, every customer is guaranteed a loan with us, with an income of $1,700 at a full time position, regardless of credit. Imagine again the power of generating leads that are guaranteed a loan. Your sales staff will be excited because they know they are working with qualified “Buyers.”
Accuracy of our data
We know you’ve heard it before, but our data is the best and we have facts to back that up. With Permissible Purpose, all our data comes directly from the credit bureaus less than 3 days from when your mail drops. For instance, if your drop date is on a Friday, we will pull the customers credit information from the bureaus the Tuesday/Wednesday before. We have an extensive list of filters you can select so we only send live checks customers who meet your standards. Since all our mail goes out first class, you will start to receive consumers the following Monday, with the exact credit criteria you requested. There is less than 4 business days for your customer’s credit criteria to change!!! Compare this with your 30-180 day old lists from your current mail provider and you will never do another regular beacon score mailer again.
*Guaranteed loan based on customers with a full time job making $1,700 a month.
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Have walk-ins that you can’t get financed?
When you do a Live-Check mailer with us, you instantly gain access to submit any customer through our financing. We offer everything from Prime Financing, Prime used car leasing, secondary financing for customers as low as 525 credit scores to loans for deep sub-prime customers with no minimum FICO score requirements.
Yes, you read that correctly. We will offer a loan to any customer who makes $1,700 or more that is employed full time for any customer who walks into your dealership. They do not have to come from our Live Check Mailer to qualify for our financing. We are here to help you sell more cars to all of your customers.
Accountability through tracking
VLS also has state of the art tracking for all of its mail. Chances are, we’ve done mail in your market and have extensive research to help us calculate the lead-generating effectiveness of the zip codes in your area. For over 10 years we have been tracking how many checks we send and how many responses are generated for each zip code we mail to. Our nationwide average is 1.4%, and we have markets that generate in excess of 4%. By tracking all of our mail, we can show you, the dealer, actual results of each campaign. You will know how many checks you’ve sent, what zip codes you sent them to, and your response rates. We provide you with LinkTracker, which is the most comprehensive and easy to understand CRM tool you will ever find. Each lead you generate has a full credit application and answer for financing before you even make a call to that customer.
VLS BDC = Increased Show Ratios
VLS understands that a successful Live Check campaign doesn’t end with response rates. How many of those responses actually walk into your show room and look your sales staff eye to eye? With an industry leading Business Development Center (BDC) on site at our headquarters in San Diego, CA, we will get qualified customers through your doors; the rest is up to you. Our BDC is highly trained to help you turn your responses into shows. With every Live Check campaign that you do with us, we will schedule appointments and do follow ups for a full 90 days with every single customer who responds. Our philosophy is the “Buy or Die” mentality. We will call every customer until they show up at your store or until they ask us to stop calling. Our nationwide average is over 60% show ratio!!!
THE BOTTOM LINE
When you add up the sum of our parts, the whole equals the most proven and most effective Live Check Program in the auto industry. With over 10 year experience, we know what you want and we know how to get you the results you desire. Let’s start up a relationship today. What can we do to earn your business? |
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